Research into Target Audience - Pen Portrait

During last lesson, we were asked to come up with the "typical member" of our target audience, how old they were and what their lifestyle were like. As well as what they are interested in and what they are up to during their spare time. 

This is the sheet we used to write all of the information regarding our target audience.


My character

My character's name is Andy Clark and he's 15, although he will be turning 16 at the end of the month. He does not have a job but gets pocket money every two weeks from his french grandfather, who is pretty wealthy. He goes to sixth-form and studies Business, French, Media and Photography. At weekends, he likes to go out with his friends, usually at the cinema to watch the latest horror or sci-fi movies. When he's older, he would like to be create his own film company and direct films. 


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